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Product Review websites abound on the internet, but they're definately not all being equal in regards to honesty and integrity. Many product review sites seem to be unbiased in the beginning glance, but further inspection indicates their true intent: to only promote products favorably, so they can generate income via affiliate links.

Here really are a few approaches to assess if a niche site and its owner(s) are just in it for the cash, or if they give honest truly neutral, consumer-oriented product reviews:

Who Runs the Site? A real review site can have an About/Bio/or Info page that details who owns the website (and oftentimes why they started it.) A lot of sites that claim to be 'product review' sites are very run by affiliates posing as "honest" reviewers, when actually their sole intent would be to only recommend every product they write about.

Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. Just like scientific studies best xbox games, there's a powerful proclivity towards favorable bias of something if the reviewer did not buy it himself. The fact a writer pays for the product(s) him or herself speaks volumes about their impartiality and ability to remain objective through the span of the review.

Does the Website Review an Variety of Products or Only One? A site that reviews a variety of products is more likely to be neutral and a genuine review site when compared to a site where merely a single product is reviewed. Why would someone go to the problem of building a niche site for only one product and then give it a poor review? Obviously the review will be positive (although at times they may throw in a poor comment or two to give the looks to be impartial.)

Single-product-sites are popular with affiliate marketers as the search engines give strong weight to using keywords in the domain name (url title.) So if the item being reviewed is 'Acme List Building Secrets', then employing a domain of Acme List Building Secrets Review will often give that site an increased position in the search engines.

Do the Reviewers Have Only Positive What to Say about the Products They Review? A really neutral product review site can have both positive and negative reviews. If most of the reviews on a niche site are glowing, and every product is endorsed, then there's an excellent bet that the reviewer is serving their own interests instead of the of the consumer.

Does the Review Headline Use the Word 'Scam'? This can be a classic tactic employed by many unscrupulous reviewers to utilize keywords in the title along with to give the looks of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - since it utilizes the keyword phrase in the title, along with that phrase will mirror what folks type in the search box when they've questions in regards to a product.