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 Imagine if I told you that most of the so-called natural skincare products in the marketplace today are anything but? Could you be surprised?

Like the organic health food industry, natural skincare can be an emerging market that has not gone unnoticed by the large cosmetic companies beauty. This will be a very important thing as this should bring better, safer products to the market.

But as you could have already noticed with foods, "organic" and "natural" are often anything but. As an example, seafood can be labeled "Organic" even though it contains mercury and other dangerous chemicals. As another example, meat can be labeled "Natural" regardless of what your pet is fed or how they are raised, effectively making the definition of meaningless.

I really could carry on in regards to the natural food industry, but let's give attention to similar deceptions found in the natural skincare industry.

Several large international corporations are now carrying lines of natural skincare products. How do we know if they are really good for us or if they're merely another try to pass an inferior and potentially harmful product to unsuspecting people hooked by the "natural" tag?

Read on and I provides you with some key things to look for when looking for natural skincare products to help you make just this type of determination.

It should be clear what other larger company (if any) controls the company whose products you are considering. The big players can save money on an item name than we will on a four year college education. Of course it will sound trustworthy. If in the fine print somewhere it says something such as "Division of Humongous Global Conglomerate Corp", you think they really grow their own aloe and hand pick it for quality?

Now, I'm not saying don't consider large companies here. I'm just saying be fully aware who you are buying from so you possibly can make an educated choice.

Ingredients should really be readily available. You can't evaluate the ingredients in the event that you can't locate them, and many companies allow it to be hard to get a real ingredients listing until you have the item in your hand.

If shopping on the net, be immediately wary of any company that sounds good, looks good, but doesn't list the actual ingredients anywhere on their site. I'll explain more about some less than honest practices companies use later.

Ingredients should NOT include parabens, fragrance, or petroleum based alcohol. These ingredients are negative for your skin but are popular since they are cheap and help preserve the item or, in the case of fragrance, entice you to keep buying it since it smells nice. Many of these are not only harmful, but are suspected carcinogens. And to think they are being absorbed through the outer skin!

Ingredients should really be mostly plant based. An example of a cutting edge ingredient found in the best natural skincare products is Phytessence Wakame, an exotic kelp native to the Japanese Sea which helps keep skin youthful looking. Another is CoQ10, a vitamin like substance that's within all of our body's cells and is vital for healthy skin.

Something you must understand when reading ingredients listings is that even plant derivatives sometimes need to be processed slightly to ensure that it to be usable by our bodies. Now they are often given un-friendly, chemical sounding names. This really is required by law and is called the INCI (International Nomenclature of Cosmetic Ingredients) code.

Educating yourself is the only sure way to evaluate what's natural and what's not. As an over-all rule, if two products have ingredients with the same name, but one is derived from plants and one is derived from petroleum, always discard the item with the petroleum derived ingredient.

The very best natural skincare products will contain at the very least 50% active ingredients. As I alluded earlier, some companies engage in a little trickery here. They'll include an impressive array of 100 % natural ingredients which in fact only make-up a little fraction of the whole, making them ineffective and a waste of your money.

Make no mistake about this, natural skincare items are here to keep and are aggressively competing for your dollars. The information in this guide will become you off on the best foot in your look for honest, effective, safe natural skincare.